Safe Sand was the product of an 8 week group effort for an entrepreneurship course at Cal Poly. With half of our group members being avid surfers, our idea for Safe Sand was born after a local surfer and friend of ours survived a shark attack at a popular surf spot. We identified ocean safety as the problem, tested our assumptions by 'getting outside the building' and interviewing 30 potential customers, and honed our product offerings to match the needs of our customer segment. The goal of our minimum viable product, a landing page, was to gauge interest in our product based on the number of people who joined our email list.
Some of my responsibilities as the marketing director included designing our logo, our landing page, and our final presentation slides shown below.
