For this job, I was tasked with creating three t-shirt logos for a boat rental company in New Hampshire. My client asked for retro 'fan-girl' style ringer t-shirts, and the logo above is one of the final designs that was decided on.
Keep scrolling to see the creative process behind the design!
Before jumping into design, I like to do some research on the company to get an idea of key features I should include, and I create an inspiration board complete with contending typefaces and color swatches. With Lake Winnipesaukee, I learned that it is among one of the most popular lakes in the area. I was originally really inspired by the small motor boats pictured above.
My client and I both concluded that the boat design didn't do Lake Winni the justice that this crowd-favorite destination deserved. She liked my design I had created for one of the other lakes, and we decided to adopt that style for Lake Winni instead.
The above image is the Instagram ad I curated for my client. I staged the items, photographed and edited the image, and photoshopped the logo on to help generate interest in the product!